"For someone who doesn't have a marble island in their kitchen I spend a disproportionate amount of time staring at marble kitchen islands, slack-jawed, brain turned half off. That's because I consume a lot of videos from mommy bloggers, mom influencers, and the like. In kitchen closing shift videos, they wipe down their islands and reset by lighting luxury candles, the glow"
"accentuating their respectable cosmetic procedures. Other times I watch them waltz through their morning routines: getting kids out the door, sweating it out in boutique fitness classes, showing off Amazon hauls, or explaining their children's matching holiday photoshoot outfits. For better or worse, this is how I have chosen to spend my one wild and precious life: consuming blissfully low-stakes motherhood content on my phone."
A non-parent spends a disproportionate amount of time watching mommy bloggers and mom influencers, mesmerized by marble kitchen islands and polished domestic rituals. Kitchen-closing videos, morning routines, boutique fitness snippets, and Amazon hauls provide a low-stakes, domestically competent ASMR that satisfies voyeuristic curiosity. Brief details like green-juice orders and baby sleep timestamps are consumed avidly despite lack of direct experience. Occasional anxiety arises about the creators' political beliefs, voting status, and stances on issues such as ICE raids, book bans, maternal support, and climate change. There is a desire for algorithmic curation that would surface politically aligned, progressive parents to assuage those doubts.
Read at www.theguardian.com
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