Liverpool has invested over £260m in new players during the transfer window, with future signings, including Alexander Isak, anticipated. The club only made one prior signing this year. Despite this, Liverpool secured their 20th top-flight title last season, which has prompted further investment to strengthen the squad. Transfers have included players like Florian Wirtz and Giorgi Mamardashvili. Chief executive Billy Hogan emphasized that this spending reflects a long-term financial strategy aimed at ensuring sustainable growth and maintaining the club's prestigious status.
"It doesn't just happen; it's been years in the making," Hogan said of Liverpool's summer spending in an interview with The Athletic.
"One of the things we're constantly focused on is that 'virtuous circle'... Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can."
"The difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didn't spend enough."
"We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one."
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