Simpson's in the Strand faced significant challenges during the pandemic, leading to the auctioning of its assets. Despite this, the iconic restaurant is being revived by The Savoy and Jeremy King, who has a deep passion for the establishment. Originally opened in 1828, Simpson's is recognized for its classic British food and history with prestigious guests. King aims to restore the restaurant while retaining its unique decor and historical significance, marking a pivotal moment in his career and honoring the restaurant's legacy.
The iconic restaurant, which first opened as a coffee shop and chess club in 1828 before becoming known for classic British food and tableside carving, was one of the first UK restaurants to win a Michelin star in 1974 and has welcomed everyone from Charles Dickens to Winston Churchill to Audrey Hepburn through its doors.
Jeremy King expressed his long-standing passion for Simpson's in the Strand, stating that restoring it to its former glory is the apotheosis of his career.
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