from MetalTalk - Heavy Metal News, Reviews and Interviews | We are MetalTalk and we publish Rock 'n Roll1 month ago
Maid Of Stone festival in Maidstone, popular among rock music enthusiasts, embarks on its third year. After Ramblin' Man Fair's closure due to bankruptcy, Lucus Live took over to continue providing a platform for rock acts. In an interview with Chris Wright, Head of Marketing, he shares his journey from marketing to music festivals, emphasizing the relatable marketing strategies behind ticket sales. Wright's passion for rock music helps him connect with fans, ensuring the festival meets their expectations and boosts attendance.
When I connected with Lucus, I realised that the same things that I do to market businesses, it's the same - selling tickets.
One day, I was having a down day. I don't know why. I was doom scrolling on Facebook, and I saw this advert for this rock tribute show in Kent.
Maid Of Stone shares the location and a tendency for attracting some of the most entertaining rock acts on the scene, but that is all.
It's just capturing attention, getting eyeballs, presenting a good offer, which has to do with price and billing and so on.
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