Camden Council's planning committee has approved revised plans for a high-rise tower in Swiss Cottage, lifting a development halt since 2021. Developer Regal can maintain the original height while increasing the total number of homes to 237, including 70 categorized as 'affordable'. This comes after Regal acquired the project site following a public inquiry loss by the previous developer. Local opposition highlighted concerns over the design, potential sales to foreign investors, and infrastructural strain from the increase in residents, with fears of homes remaining vacant and heightened demand on local services.
The proposed red brick of this tower will stick out like a rude, throbbing finger looming over the five conservation areas.
Regal's offices in Dubai, Hong Kong, and Shanghai show a likelihood the flats will be marketed to foreign buyers, pricing locals out.
Swiss Cottage simply cannot take the strain of a 29% increase, with the associated demand on transport infrastructure, schools, health, services and amenity.
Many objections were about the change to 'in-your-face' brick cladding.
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