"Step into the Dodgers' team store, turn to the right, and you'll be staring at Shohei Ohtani. Not in person, of course. But amid all the jerseys and caps and T-shirts, there is a commercial playing on a loop, with Ohtani waving his fingers through his hair and winking as he displays the product he is endorsing: the top-selling skin serum in Japan."
"If you're a fan of any team besides the Dodgers, you might despise all the money they spend on players. On Friday after the Dodgers introduced their latest All-Star, closer Edwin Díaz, I asked general manager Brandon Gomes if they really could buy whatever player they wanted. "Our ownership group has been incredibly supportive, so if we feel like it's something that meaningfully impacts our World Series chances, we've had that support all the time," he said. "We're fortunate to be in that position.""
The Dodgers maintain the highest payroll in pursuit of championships, frequently signing top players such as closer Edwin Díaz. Wealthy ownership provides consistent financial support for moves deemed to meaningfully improve World Series chances. The front office, including Andrew Friedman, directs spending toward high-impact acquisitions and revenue-generating operations. Team merchandise is expensive, with items like T-shirts, hoodies, and jackets priced well above typical ranges, and premium retail displays include celebrity endorsements such as Shohei Ohtani promoting luxury products. The high-spending approach boosts on-field competitiveness but produces affordability concerns for families and fans.
Read at Los Angeles Times
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