"AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services. The partnership is unprecedented in the global reach and scale of activations across AB InBev's portfolio of brands, according to the company. Both AB InBev and Netflix bring people together through shared passions like sports, food, music and comedy, they note."
""This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture." Through its global brand portfolio, AB InBev will collaborate with Netflix on co-marketing campaigns that will come to life across a variety of Netflix's most popular global and regional titles like "The Gentlemen" from the UK, "Brasil 70 - A Saga do Tri" from Brazil, "Culinary Class Wars" from South Korea among others, the company said."
"Netflix and AB InBev also will partner on co-branded campaigns around Netflix live events. In Mexico, Cerveza Victoria was recently a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev also will advertise in Netflix's 2025 live NFL Christmas Game Day games. The two companies also will collaborate around some of the world's biggest events like the 2027 Women's World Cup on Netflix."
AB InBev and Netflix formed a global partnership to integrate AB InBev's beer brands with Netflix's entertainment offerings and events. The collaboration will feature co-marketing campaigns, title integrations, limited-edition packaging, digital promotions, and consumer activations tied to global and regional Netflix titles such as The Gentlemen, Brasil 70 - A Saga do Tri, and Culinary Class Wars. The partnership includes co-branded campaigns around live events, sponsorships like Cerveza Victoria at the Canelo vs. Crawford matchup, advertising in Netflix's 2025 live NFL Christmas Game Day, and collaboration on major events including the 2027 Women's World Cup.
Read at Bevindustry
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