Atlas VMS promotes Anneta Pope to chief brand officer

"Anneta's new role as chief brand officer is hugely important as we continue to engage and connect with appraisers, clients and our growing staff, Morin said. With the recent acquisition and integration of AIM-Port, it became clear that Atlas needed someone acutely attuned to the company's overarching mission to ensure that our brand and our stakeholders align as we consider further acquisitions and continue to scale. No one is better suited to the task than Anneta."

"Pope who joined Atlas in 2023 previously served as chief growth officer. Pope has more than 20 years of experience in mortgage lending and related sectors. Her promotion follows a year of growth for Atlas, which now operates in 40 states. The company reported surpassing 400% year-over-year growth in May its second year in business. In July, Atlas expanded into valuation technology with Atlas VMS's acquisition of the AIM-Port platform."

Anneta Pope joined Atlas in 2023 and previously served as chief growth officer. She was promoted to chief brand officer and will advise CEO Erik Morin on market intelligence and customer insights. She will oversee development of a unified brand strategy as the company expands and integrates acquisitions. Pope brings more than 20 years of experience in mortgage lending and related sectors. Atlas now operates in 40 states, reported surpassing 400% year-over-year growth in May during its second year in business, and expanded into valuation technology through Atlas VMS's acquisition of the AIM-Port platform in July.

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