"As the year winds down, December's Booms & Shakes feels less like a wrap-up and more like a preview. Big brands are locking in partners, agencies are reshaping their futures, and new ventures are quietly testing what influence, collaboration and creativity might look like next. There's a familiar rhythm... Client wins, senior hires, strategic launches. But look more closely, and you'll see bigger themes emerge."
"KFC UK has named Here Be Dragons as its new retained consumer PR agency following a competitive pitch run by AAR. From January, the agency will lead fame-driving campaign activations, partnerships and consumer press office duties, while Headland remains on corporate communications and Rockwood handles Republic of Ireland activity. CMO Monica Silic praised the agency's cultural instinct and energy, saying they "totally understand youth audiences," while founder Paul McEntee described the brief as "true carte blanche" for creativity."
Big brands are locking in agency partners, agencies are reshaping leadership and business models, and new ventures are testing influence, collaboration and creative tools. Patterns show consolidation among major players alongside experimentation at the margins. There is a pronounced push for scale, speed and cultural relevance, plus a growing appetite for community-led models and tools built by creatives. Recent client wins include KFC UK appointing Here Be Dragons as retained consumer PR to lead campaign activations, partnerships and consumer press duties, while Headland stays on corporate communications and Rockwood handles Republic of Ireland activity. Premier Inn named Born Social as social AOR to modernise its social presence and reach younger audiences.
Read at Creative Boom
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