"Here's the thing: Costco products are mostly white-labeled, meaning someone else makes the product, and the chain puts on a new label and sells it under the Kirkland brand. As you browse the warehouse aisles, however, you'd eventually come across a few Kirkland products that have either the logo or name of the original manufacturer printed right alongside the Kirkland logo."
"For instance, take a look at these Kirkland Signature Jelly Belly Beans. Just beneath the familiar Kirkland logo, there's the Jelly Belly logo. There's also the Kirkland Signature Ocean Spray Cranberry Juice, another dual-branded product. Of course, this is very much out of the norm. With most Kirkland products, you'll need to do a lot of detective work to figure out who the original supplier is - or take a look at our list of 12 brands behind your favorite Costco products."
Costco frequently sells products under its Kirkland Signature private-label brand that are actually produced by other manufacturers. A few Kirkland items, however, carry both the Kirkland mark and the original maker's logo, creating visible dual-branding on the shelf. Notable examples include Kirkland-badged Jelly Belly beans and Kirkland Signature Ocean Spray Cranberry Juice. Dual-branding remains uncommon among Kirkland products, so identifying original suppliers often requires research or lists of known partners. Online communities propose that marketing benefits and supplier policies likely explain why some brands choose to appear alongside Kirkland while others do not.
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