"A French supermarket has made a strong entry into the competitive field of Christmas advertising with a viral animated clip about a vegetarian wolf that has wracked up tens of millions of views internationally. The Intermarche production has been praised for its tear-jerking take on friendship and stereotypes, but also for its use of human actors and an animation studio - instead of artificial intelligence."
"Set to the song Unloved by French crooner Claude Francois, it recounts the journey of a wolf from feared forest predator to a beloved vegetarian chef who forages mushrooms and berries for an all-creature Christmas dinner. Here's a version with English subtitles; The full video has been viewed more than 26 million times on X alone. Thierry Cotillard, the chairman of Intermarche, celebrated that "our 'unloved' wolf is now loved by the entire world" in a post on the LinkedIn social network."
Intermarche released an animated Christmas advertisement about a vegetarian wolf that has attracted tens of millions of views internationally. The clip follows a feared forest predator who becomes a beloved vegetarian chef foraging mushrooms and berries to prepare an all-creature Christmas dinner. The production was led by Illogic Studios with about 100 people working over a year and used human actors and traditional animation rather than artificial intelligence. The campaign was set to Claude Francois's song "Unloved" and amassed more than 26 million views on X. The makers emphasized no AI use amid industry concerns about AI flooding the internet with low-quality cartoons and threatening animation jobs.
Read at www.thelocal.fr
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