"David Droga was the face of Accenture Song even before it was called Accenture Song. The ad legend sold his agency Droga5 to Accenture's creative advertising and marketing division then-called Accenture Interactive in 2019. He became CEO of that division in 2021, and rebranded Interactive as Accenture Song in 2022. So when he stepped down in May, the $20 billion company was not only losing its CEO, it was also losing the voice of the agency."
"Named to lead the new era was Ndidi Oteh, who comes from leading Song's operations in the Americas, and has been at Accenture for about 14 years, where in her previous role she was the global account lead for Nike, and retail industry strategy and consulting lead for the West Coast."
"Earlier this month, Oteh officially sat down behind the CEO desk. Song is facing a lot of the same challenges as the rest of the advertising and marketing services industry: layoffs, restructuring, and shifting client budgets-all as AI wreaks havoc on the traditional ways of doing business. But its new CEO believes it has the tools and capabilities to thrive."
David Droga sold Droga5 to Accenture's creative advertising and marketing division in 2019, became CEO of that division in 2021, and rebranded it Accenture Song in 2022. He stepped down in May, leaving the $20 billion company without his public-facing leadership. Ndidi Oteh, who led Song's operations in the Americas and spent about 14 years at Accenture, became CEO. Oteh previously served as global account lead for Nike and retail industry strategy and consulting lead for the West Coast. Song faces industry-wide pressures including layoffs, restructuring, shifting client budgets, and AI-driven disruption, and the new CEO believes the company can thrive.
Read at Fast Company
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