Ken's New Job Is Travel Influencer-and 65 of His Followers Will Win $1,000 for Their Next Trip

"Expedia wasn't toying around when they were looking for their next brand ambassador, partnering with Mattel' s Barbie brand's beloved Ken doll. This year, he'll be venturing away from his laidback California lifestyle in Malibu and setting out around the world on 65 adventures in celebration of his 65th anniversary. (Not his birthday, he's far too young for retirement!) The blond superstar will kick off his year-long celebration in the biggest way possible,"

"Among his first travels will be Italy, Japan, and Mexico City, as he shows his fans and followers how easy it is to go beyond the comforts of his hometown for the first time as a newbie traveler. We see him pack his yellow hardside suitcase (he folds his clothes and doesn't roll them), ride a plane in the aisle seat (perhaps he knows this aisle seat trick), and even speak Italian as he drives through the Italian countryside,"

Ken teams with Expedia as a travel ambassador for a year-long campaign of 65 worldwide adventures celebrating his 65th anniversary. The campaign launches with a Super Bowl commercial and follows Ken leaving his Malibu lifestyle to explore destinations such as Italy, Japan, and Mexico City. The campaign highlights beginner-traveler moments, packing tips, and local experiences while promoting Expedia's new platform, The One Place You Go to Go Places, which emphasizes bundled bookings for flights, accommodations, and car rentals to simplify trip planning and save money.

Read at Travel + Leisure