"The results revealed London as number one, with 49,330 average monthly searches per 10k people. Birmingham came second with 9,150, and Manchester third with 7,080. Leeds and Bristol rounded out the top five with 6,230 and 5,840 respectively. Meanwhile, Carlisle sat at the bottom of the table with just 370. Cambridge came second to last with 420, and then Ripon with 580."
""A side hustle becomes a full business when you can clearly see the vision: you've assessed the market, understand the opportunity, and know you can deliver. Leaving a secure monthly wage is a big step, so you need confidence in what you're building," said Jamie. "When your side hustle is part-time, it's just the 'cream on the cake.' But once you take it full time, it becomes the cake. That's why proper market analysis is essential, knowing who your ideal customer is, where to find them, and how you'll reach them.""
Online search data for 'How to Start a Side Hustle', 'How to Create a Side Hustle', and 1,719 related keywords were analysed to calculate average monthly searches per 10,000 people in each area. London led cities with 49,330 searches per 10k, followed by Birmingham (9,150), Manchester (7,080), Leeds (6,230) and Bristol (5,840). Carlisle recorded the fewest searches (370), with Cambridge (420) and Ripon (580) near the bottom. Regionally, Northern Ireland topped the list with 54 searches per 10k, Wales had 35, Scotland 29 and England 22. Jamie Burns, who started multiple side hustles as a teenager, urged careful market analysis before moving to full-time entrepreneurship.
Read at London Business News | Londonlovesbusiness.com
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