"Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge."
"Use the 78% production gap to benchmark your team's capacity challenges, and make the case for why content operations and automation belong in your personalization roadmap."
A November 2025 survey from Salesforce reveals that 78% of marketers globally struggle to produce enough personalized content, identifying content capacity as the leading challenge in personalization efforts. This statistic can be utilized in content strategy meetings to illustrate the breakdown in personalization investment. The survey included 4,450 marketing professionals from various industries and regions, emphasizing the widespread nature of this issue. The findings suggest a need for improved content operations and automation in personalization strategies.
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