"Pinterest just went print. This year, the $17 billion social media platform took its annual predictions offline and published its "not-yet-trending" report as a physical zine in collaboration with i-D, the youth culture-focused British magazine. It's all on theme: When readers open the issue and flip through the pages, they will find a series of 21 themes for the year ahead that feel decidedly unplugged and in-person."
""Expect a letter writing renaissance in 2026, as Gen Z and Millennials turn snail mail into performance art," the report says. "Think elaborate envelopes, special stationery and so many stamps." Indeed, searches for cute stamps on Pinterest have surged 105 percent since last year, while searches for pen pal ideas have spiked 90 percent. Interest in handwritten letters is up by 54 percent."
Pinterest released a printed "not-yet-trending" zine with i-D presenting 21 unplugged, in-person themes that emphasize analog connection. The forecast frames an analog shift as AI conversations drive people to log off and seek direct interaction. The report predicts a 2026 letter-sending renaissance, with elaborate envelopes, special stationery and abundant stamps. Pinterest notes search spikes: cute stamps up 105%, pen pal ideas up 90%, and interest in handwritten letters up 54%. The platform derives themes by analyzing billions of keyword and visual searches from over 600 million monthly active users and curates around 20 themes. Startups and brands are prioritizing IRL events and experiential campaigns.
Read at Inc
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