"When Novo Nordisk brought in actors Justin Long and John Hodgman to star in a series of new Ozempic commercials, did you think, uh-O, will this just be one of those typical boring pharmaceutical commercials? You know one of those commercials where smiling people who have unclear relationships with each other are dancing in slow motion in a field for some reason while some anonymous narrator speed reads through a long list of warnings? Well, not by a long shot. Or rather not by a Long and Hodgman shot."
"Each ad in the series begins with Long-an actor known for his roles in Dodgeball, Galaxy Quest, Live Free and Die Hard and various other movies -introducing himself as "Ozempic." This is quickly followed by Hodgman- an actor, author and former longtime writer for The Daily Show- introducing himself as "Other GLP-1s for type 2 diabetes.""
Novo Nordisk cast Justin Long and John Hodgman to star in a humorous "Only One Ozempic" commercial series that contrasts Ozempic with other GLP-1 medications. Each spot opens with Long introducing himself as "Ozempic" and Hodgman replying as "Other GLP-1s for type 2 diabetes," followed by dialogue that highlights differences between products. The campaign intentionally departs from typical pharmaceutical-commercial tropes, employing recognizable personalities and comedic framing. The pairing evokes the Long–Hodgman dynamic from earlier Apple ads to make competitive product distinctions clearer and more engaging for viewers.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]