"R.A.D®, the cult performance footwear brand known for its gritty, uncompromising approach to training, is taking its mission to a new level. This season, the brand introduces Camp R.A.D®, an immersive Fall/Winter 2025 campaign set in California's otherworldly Joshua Tree National Park and the iconic Invisible House. The campaign is designed to capture the ritual of reset - the quiet, focused rebuilding period that athletes undergo before diving into the next phase of competition."
"Fresh off the momentum of its headline-making collaboration with Gymshark earlier this year, R.A.D® is officially expanding into performance apparel. The debut line represents a significant milestone for the brand, offering athletes the ability to train head to toe in R.A.D® gear for the first time. The limited-edition apparel drop includes women's training shorts, half tights, and full tights, as well as men's training shorts. Each piece is built with the same durability and function-first philosophy that has made R.A.D® ONE footwear a favorite among elite CrossFit and HYROX competitors. This move positions R.A.D® as a complete training solution for serious athletes and sets the stage for further expansion into apparel categories."
"True to the brand's DNA, the campaign embodies a raw and authentic energy. Shot against the stark desert backdrop of Joshua Tree and within the striking mirrored architecture of the Invisible House, Camp R.A.D® captures a dreamlike environment where athletes reset and refocus. The imagery highlights moments of solitude, discipline, and commitment, creating a narrative that mirrors the mental and physical preparation athletes endure during the off-season."
R.A.D. unveils Camp R.A.D., an immersive Fall/Winter 2025 campaign shot in Joshua Tree National Park and the Invisible House that centers on the ritual of reset. The brand expands into performance apparel with a limited-edition debut line including women's training shorts, half tights, full tights, and men's training shorts. Each apparel piece emphasizes durability and a function-first philosophy aligned with R.A.D. ONE footwear favored by elite CrossFit and HYROX competitors. The drop enables athletes to train head to toe in R.A.D. gear and signals plans for further apparel category expansion. Campaign imagery highlights solitude, discipline, and committed off-season preparation, featuring elite athletes in the roster.
Read at stupidDOPE | Est. 2008
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