"Target is going all-out on "Stranger Things" to capitalize on what's expected to be one of the major pop culture moments of the 2025 holidays. Netflix is releasing the final season in three installments - on Nov. 26, Christmas and New Year's Eve - giving Target multiple opportunities to capture the interest of fans at the height of a critical shopping period."
"The blockbuster-sized partnership comes as Target tries to turn around its business following a run of flagging performance and consumer backlash. The holidays are shaping up to be a test for a retail industry that is contending with tariffs and people cutting back on discretionary spending due to the shaky state of the economy. Dedicated retail spaces for "Stranger Things" promise to go beyond simple brick-and-mortar store displays and will carry a broad assortment of items, many of which are exclusive to Target."
Target will create dedicated in-store and online shopping destinations featuring more than 150 new Stranger Things-inspired items, with over half exclusive to Target. Offerings include a Demogorgon popcorn bucket, walkie-talkie themed smartphone cases, holiday apparel, Halloween costumes, home decor, food and beverage items, toys and collectibles. Target partnered with Netflix and the Stranger Things creative team to produce ads recreating a period-accurate 1987 Target, and is running the only national retail campaign with on-screen talent developed with Netflix. Netflix will release the final season in three installments over the 2025 holiday period, giving Target repeated promotional opportunities.
Read at Retail Dive
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