"In my experience, the hardest part about marketing isn't creating the campaigns or generating the leads-it's making sure the data behind all of it means something to the people making the biggest business decisions. The C-suite doesn't need dashboards filled with acronyms. They need a clear, compelling narrative that connects what's happening in the market to the business outcomes they care about."
"Buying behavior is evolving faster than most companies can adapt. AI is reshaping the way people search, evaluate and decide-and it's happening at a pace that even seasoned leaders struggle to keep up with. Each week, I learn something new about how AI influences B2B software marketing and how we show up online. We're also in what I call a "sea of sameness." Every technology company is competing for attention, and it's harder than ever to stand out."
Marketing's hardest part is ensuring data informs C-suite decisions; executives need clear narratives linking market activity to business outcomes rather than dashboards of acronyms. Marketing leaders function as translators between customer data, business strategy and revenue impact; failing to connect those dots causes missed opportunities. AI is rapidly reshaping B2B buying behavior, requiring upskilling in generative engine optimization and content creation for AI surfaceability. Teams must synthesize behavioral data, conversation intelligence, and market feedback to differentiate amid a crowded market and drive pipeline and business wins. Marketing must act as educator and data synthesizer to ensure the organization adapts to evolving search and decision behaviors.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]