"we really need to own our own creative destiny,"
"patchwork of various agencies."
"There's hard data to reflect the value"
"vanity channels"
HexClad scaled rapidly during 2020–2021 as consumers cooked more at home and later prioritized owning creative capabilities. The company hired a Head of Content as the first internal creative hire to replace a patchwork of external agencies and to centralize production. A 5,000-square-foot Los Angeles studio now handles production and design, including editorial, copywriting, social content, packaging and design. The organization segments creative by funnel role to measure return on investment, uses data to evaluate campaign value, and pursues brand collaborations that can deliver incremental sales and performance lift.
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