"Sam Cox joined adMarketplace as chief product officer in December after stints at Google, Amazon and Integral Ad Science. He was the group product manager in charge of Google's programmatic exchange business between 2016 and early 2021."
"Cox picked the second path, focusing on how to monetize AI-powered search and new chatbot experiences, while most of the industry is running down the first path of improving traditional programmatic media."
"At adMarketplace, he's tasked with helping build 'the next generation of search advertising,' which means upgrading adMarketplace's search stack, including using AI to match queries with more relevant ads."
"'I think this is a time for betting, and betting hard,' Cox said, emphasizing the need for bold investments in the evolving landscape of search advertising."
AdMarketplace, a 25-year-old search ad network, has appointed Sam Cox as chief product officer. Cox, a former Google executive, aims to enhance search advertising using AI. His focus is on monetizing AI-powered search and chatbot experiences, diverging from the industry's trend of improving traditional programmatic media. His role involves upgrading adMarketplace's search stack to improve ad relevance and create new ad formats tailored for AI search. Cox emphasizes the importance of bold investments in this evolving landscape.
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