"The Forrester report states that "Analytic Partners leads with technology and next-generation marketing insights." The report also states that Analytic Partners' vision "aligns with the demands and need for the market: actionable and fast-tracking capabilities like omnichannel decisioning, data storytelling, and more flexibility in measuring business outcomes.""
"Customer references mentioned "AP's user-friendly measurement and optimization tool" and clients "enjoy the tool's live modeling and dashboards" and "praise AP for its depth of understanding and model transparency.""
"Analytic Partners received the highest score possible in 21 criteria, including: Marketing Optimization; Marketing Planning and Activation; Unified Marketing Measurement Methodology; Data Processes; Testing and Experimental Design; Product Vision; Execution Roadmap; Innovation Roadmap"
Analytic Partners was named a leader in The Forrester Wave: Marketing Measurement and Optimization Solutions, Q1 2022, and ranked top in the Strategy category among evaluated vendors. The report credits the company for leading with technology and next-generation marketing insights. The vision is described as aligned with market demands for actionable, fast-tracking capabilities such as omnichannel decisioning, data storytelling, and more flexible measurement of business outcomes. Customer references cite a user-friendly measurement and optimization tool, live modeling and dashboards, and depth of understanding with model transparency. The company received the highest possible score across 21 criteria spanning marketing optimization, planning and activation, unified measurement methodology, data processes, testing and experimental design, product and innovation roadmaps, and execution planning.
#marketing-measurement #marketing-optimization #omnichannel-decisioning #commercial-mix-analytics #forrester-wave
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