"Rebecca brings over a decade of experience across the out-of-home space, with deep knowledge on both demand and supply sides. She is widely recognised as one of the UK's leading DOOH specialists, with strong programmatic expertise and a clear understanding of customer needs."
"In her new role, she will be instrumental in accelerating Azerion's DOOH growth in the UK, helping brands and agencies navigate the increasing complexity of the channel, particularly across key areas such as data, insights, incrementality, and measurement."
"Programmatic DOOH is moving from a complementary channel to a strategic cornerstone of modern media planning."
Rebecca Callaghan has been appointed as the head of out-of-home at Azerion, focusing on programmatic digital OOH. Her role aims to drive revenue growth, expand product offerings, and position Azerion as a key partner for brands. Callaghan will leverage her extensive experience in traditional and programmatic OOH to enhance industry collaboration and create a more effective DOOH landscape. She will address complexities in data, insights, and measurement to support brands and agencies in navigating the evolving channel.
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