A pivotal antitrust ruling against Google indicates that the tech giant violated the Sherman Act by monopolizing the ad server and ad exchange markets. The ruling allows for potential divestiture of Google's ad tech assets, impacting the digital media economics. Concurrently, Ofcom unveils new regulations under the UKâs Online Safety Act aimed at protecting children from harmful online content. Major platforms will need to implement stronger protections, including robust age-verification measures, as part of the staged rollout under the Act passed in 2023.
The ruling against Google marks a significant shift in digital ad regulations, indicating potential divestiture of its assets and reshaping the ad tech ecosystem.
Ofcom's new child safety regulations signal a greater emphasis on protecting children online, requiring platforms to combat adult content exposure through various safeguards.
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