Digest: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google's Ad Tech Monopoly Trial Kicks Off - ExchangeWire.com
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Digest: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google's Ad Tech Monopoly Trial Kicks Off - ExchangeWire.com
"Rupert Murdoch and his son Lachlan could be part of the pending TikTok deal, after Trump suggested on Fox News Sunday that the pair are probably going to be involved. The US president also named Oracle's Larry Ellison and Dell Technologies CEO Michael Dell as likely participants. While Trump did not clarify whether he meant personal or corporate investments, Deadline later reported that Fox Corp is in talks to join the investor group backing TikTok's US spinoff from ByteDance."
"Interpublic, for example, has revised its policies and produced campaigns for Saudi Aramco, ExxonMobil and QatarEnergy, according to the Financial Times. Meanwhile, Ad Net Zero has watered down its messaging, quietly removing references on its website to tackling the climate "emergency" and to "better growth for people, planet and profit". According to Ad Net Zero, its "language has evolved to reflect the opportunity for greater engagement from the widest possible number of organisations""
Rupert Murdoch and his son Lachlan could join an investor group for TikTok's US spinoff alongside figures such as Larry Ellison and Michael Dell, with Fox Corp reported to be in talks. The White House indicated an agreement would give Americans majority ownership, six of seven board seats, and control of the algorithm. The world’s largest ad agencies are moderating climate positions to balance AI transitions and business with high-emitting clients. Interpublic has produced campaigns for major energy firms, and Ad Net Zero removed urgent climate language to broaden engagement. Google faces an ad tech monopoly trial and Amazon confronts a jury over Prime sign-ups.
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