"It's not just 15 million impressions; it's 15 million eyeballs that are all there because of their passion for gaming, and their community surrounding the game,"
"It's 15 million eyeballs of a specific type, which, if you're advertising your game on that platform, is hugely advantageous."
"We saw Discord as the perfect place to experiment because it's where so many of our players (and future players!) already spend their time,"
"Video Quests turned ads into experiences players wanted, and the completion rates s"
AppsFlyer ran a performance measurement test of Discord Quests in June, partnering with Second Dinner to promote Marvel Snap via two Mobile Video Quests. The Quests asked users to watch promotional videos or perform in‑game tasks in exchange for virtual prizes such as in‑game cards and Discord avatar cosmetics. The two Quests produced over 15 million impressions, with 99 percent of users who started a Quest completing the task and receiving a reward. Second Dinner saw a 30 percent reduction in cost per install and reported plans to continue investing in Discord Quests despite potential for some users to spoof completion.
Read at Digiday
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