"Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad. More on how it all works is in this help document. Now, if you are using it, in about a month, Google will automatically enroll you in Offerwall optimization. Google wrote, Offerwall "Optimization uses Google's machine learning to maximize user engagement with your Offerwall messages.""
"Compared to publisher-configured metering, Offerwall optimization has the ability to simultaneously increase total ad revenue by 8.15% and increase the Offerwall conversion rate by 10.2%. A conversion is defined as any successful end user engagement with the Offerwall that unblocks content. Note that these are network level results and individual publishers might have different results. You might be using manual "metering" settings (e.g., showing an Offerwall every 4th page view)."
Offerwall is now generally available to all AdSense publishers. Google will automatically enroll existing Offerwall users into Offerwall optimization, which uses machine learning to maximize user engagement with Offerwall messages. Google reports network-level lifts of 8.15% in total ad revenue and 10.2% in Offerwall conversion rate, with conversions defined as successful end-user engagements that unblock content. Offerwall optimization removes manual metering and auto-determines the best frequency to balance engagement, earnings, and bounce rates. An "Optimization" toggle will appear On on December 10, 2025, with a one-month review period before automatic activation on January 10, 2026 unless turned Off.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]