"Meridian now lets you include non-media variables like pricing and promotions to more precisely measure their impact on sales. And new channel-level contribution priors are designed to help you guide the MMM with your own business knowledge so you can get more actionable insights. This is made possible by enhanced binomial adstock decay functions for smarter optimization. Plus, new marginal ROI (mROI) based priors help you pinpoint where your next dollar should go for the highest return with strategic adjustments based on past success."
"With Meridian, advertisers can establish their own parameters and inputs to better measure the elements that matter to them, which can help to attribute how things like TV commercials, and ads on social media influence purchase behavior. Google says that it's expanded its reporting options for Performance Max campaigns, including the addition of segmentation in asset reporting. "If you want to find new ways to optimize your asset mix, you'll now be able to segment your asset reports by devices, time, conversions and networks.""
Meridian enables advertisers to set custom parameters and inputs to measure the marketing elements that matter to their business and attribute effects across channels including TV and social. The platform allows inclusion of non-media variables such as pricing and promotions to more precisely quantify their impact on sales. Channel-level contribution priors can incorporate business knowledge to steer marketing mix modeling toward more actionable results. Enhanced binomial adstock decay functions improve optimization, while marginal ROI (mROI) based priors recommend where incremental spend will likely yield the highest return. Performance Max reporting now supports asset segmentation by device, time, conversions, and networks.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]