Google's potential antitrust case loss may lead to significant changes in how the web operates. With CEO Sundar Pichai alarmed at the prospect of licensing Google's search index, opinions vary on the implications of a white label Google Search. Some smaller search engines are already trying to provide alternatives, and as users grow frustrated with Google's evolving search results, there seems to be a growing openness to different approaches to retrieving information online, which could transform the Internet landscape significantly.
Google's dominance has defined the web, and losing its antitrust case could lead to significant changes, including the possible licensing of its search index.
CEO Sundar Pichai expressed concern over the ramifications of a white label Google Search, seeing it as detrimental to the company’s identity.
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