Harvard campus takeover: Viral startup Series appoints humanoid robot as CMO

"Series, the viral college networking startup, has appointed a humanoid robot as its Chief Marketing Officer (CMO) - and launched the announcement with a campus-wide takeover at Harvard. The robot, named Uri, is a Unitree G1 humanoid powered by advanced AI and lifelike movement. Last week it paraded through Harvard Square and into the stadium stands during the Harvard vs Brown football game, drawing cheers from students and crowds of curious spectators."

"Uri's first campaign included unveiling a giant 12ft x 8ft Series composite banner of Harvard students, handing out matcha drinks to fuel conversations, and becoming a photo magnet in Harvard Square. While the appointment has a viral edge, the startup insists this is about more than novelty. Uri is designed to interact directly with students and Series users, engaging audiences through natural speech, real-time movement and adaptive learning."

Series appointed a humanoid robot, Uri, as its Chief Marketing Officer and executed a campus takeover at Harvard that generated 1 million social media views within 24 hours. Uri, a Unitree G1 humanoid, paraded through Harvard Square and appeared in the Harvard vs Brown football stands, engaging students and spectators. Uri's first campaign unveiled a giant 12ft x 8ft Series composite banner, handed out matcha drinks, and served as a photo attraction. The robot features 43 degrees of freedom, 3D LiDAR, depth cameras and reinforcement learning for adaptive interaction in dynamic social settings. Series reports facilitating over 700,000 messages and a 95% match acceptance rate, integrating AI and robotics into student networking.

Read at Business Matters