"Your business rating is what possible customers see before even making contact with your brand. A positive rating will bring more customers your way, while a "meh" rating will have people running to the competition. Everything that's not five stars out of five will have buyers questioning your practices and quality of products or services. This is why big brands invest heavily in solving conflicts and mitigating online discussions that are not particularly flattering for the brand."
"If you're in this situation, it may be time to update some of your core tools. To keep costs manageable, update only the tools that can bring in the most improvement. A restaurant may upgrade its refrigeration units to reduce energy costs and keep products fresh for longer. The Restaurant Supply walk-in units, for instance, are quite affordable and come with the latest technology in the field."
Online business ratings shape customer decisions and a less-than-perfect score drives prospects to competitors. Large brands allocate resources to resolve conflicts and suppress negative online discussion, but small businesses can pursue budget-friendly remedies. Start by reading reviews and online mentions to identify frustration points like slow payments or long delivery times. Prioritize updating the core tools that yield the biggest service improvements, such as efficient refrigeration for restaurants or centralized project-management and analytics tools for agencies. Recognize that different rating systems behave differently and tailor responses to the specific platforms and feedback patterns encountered.
Read at VITA Daily
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