"The marketing automation industry is dominated by two powerhouse vendors: HubSpot (Visit Site at HubSpot) and Pardot (Visit Site at Salesforce.com) . Both tools enable seamless workflow creation, organic integration with customer relationship management (CRM) tools, and the ability to tie workflows into social media marketing functions. Because of their broad range of capabilities, ease of use, and ability to plug into third-party software, HubSpot and Pardot are both PCMag Editors' Choice tools for marketing automation."
"Pardot is the highest-priced marketing automation tool we reviewed. The Standard Pardot plan costs $1,000 per month for email marketing, prospect tracking, lead nurturing and scoring, reporting, forms and landing pages, and standard Salesforce CRM (Visit Site at Salesforce.com) integration. The Pro plan includes email analytics, spam analysis, landing page A/B testing, Google AdWords integration, application programming interface (API) access, an integrated marketing calendar and chat support, among other features."
HubSpot and Pardot provide comprehensive marketing automation with workflow creation, CRM integration, social media marketing connectivity, and third-party plugin support. Both platforms offer broad capabilities and relative ease of use. Key decision factors include mobile access, built-in SEO functionality, and budget constraints. Pardot positions as the higher-priced option, with a Standard plan at $1,000 per month and Pro and Ultimate tiers offering advanced analytics, testing, integrations, custom roles, and support levels. Pardot plans include capacity for 10,000 contacts and optional add-ons such as Wave Analytics for $300 per month and Salesforce Engage at $50 per month.
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