Iberia has transitioned to a fully self-serve model using Clinch's Flight Control platform, which enhances their advertising capabilities by allowing complete control over their global campaign lifecycle. This transition enables data-driven decision-making, leading to significant increases in click-through rates (80% on social media and 17% programmatic) and improving the overall efficiency of their advertising efforts. The shift to this model allows Iberia's in-house teams to build and launch campaigns swiftly, meeting the dynamic nature of travel demand effectively, further emphasizing the brand's focus on agility and independence in program execution.
"The automation and efficiency we are able to achieve by using Clinch's Flight Control platform has enabled our teams to unlock a new level of agility..."
"Iberia's move to a fully self-serve model is a great example of how brands can overcome the complexities and inefficiencies of traditional advertising workflows..."
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