"illuma has been at the vanguard of privacy-friendly targeting technology for more than a decade, using AI and machine learning to understand user behaviours during live campaigns without needing to view, store or process personal data."
"Live contextual signals are more effective indicators of audience intent than out-of-date cookie data or other identifiers, so our technology was actually engineered as privacy-first for performance, long before GDPR, the CCPA or recent industry developments,"
"illuma is a particularly valued partner to so-called sensitive industries, such as healthcare, pharmaceutical, and gambling companies, as we work without relying upon identities. Many Fortune 500 companies across CPG, tech, and finance choose illuma because our contextual AI delivers superior performance while maintaining the highest standards of privacy that their brands demand,"
"As a team, we are dedicated to developing new technologies which advance ethical, transparent trading in support of the open web. So, we are honoured to join the Network Advertising Initiative and to have achieved this recognisable status for high ethical standards in the industry."
illuma joined the Network Advertising Initiative (NAI) in recognition of long-standing privacy-first credentials. The company pioneered AI-powered contextual solutions for advertisers since 2015 and uses real-time scaling technology to model new audiences based on live contextual signals. The platform operates without viewing, storing, or processing personal data and relies on live contextual signals rather than cookies or other identifiers. illuma serves sensitive industries including healthcare, pharmaceutical, and gambling and supports many Fortune 500 companies across CPG, tech, and finance. The company commits to ethical, transparent trading in support of the open web.
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