"Copilot search ads are a new placement option for Performance Max (PMax) campaigns and a new ad type, Showroom ads. They appear with a "Microsoft Advertising" and "Sponsored" label beneath the organic response."
"According to Microsoft, ads appear in Copilot search based on the "whole conversation within a single session" versus a user's most recent message. Similar to AI Overview ads, Copilot considers a conversation's context and intent."
"With Showroom ads, users interact with an AI-powered showroom that adapts the ad experience to the user. The virtual showroom hints at Microsoft's long-term vision where AI agents power search and advertising experiences, giving brands the power to communicate with users (and tailor communications) on-demand."
Microsoft has integrated advertising into its Copilot search experience through a new placement option for Performance Max campaigns and a novel ad format called Showroom ads. These ads appear beneath organic responses with clear "Microsoft Advertising" and "Sponsored" labels. Ad placement decisions are based on the entire conversation context within a session rather than individual messages. Ads appear in designated ad blocks where Copilot explains its reasoning for including specific advertisements. Showroom ads represent an innovative format featuring AI-powered virtual showrooms that adapt to individual users. Advertisers can track performance metrics including click-through rates, conversion rates, and cost-per-acquisition through Microsoft Advertising, reflecting Microsoft's broader vision of AI-powered search and advertising experiences.
#copilot-search-advertising #performance-max-campaigns #ai-powered-showroom-ads #microsoft-advertising-platform #conversational-ad-targeting
Read at Miami Herald
Unable to calculate read time
Collection
[
|
...
]