"Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for itsB2C CRM. The company says the agents can unify data, marketing, service and analytics, making them the foundation of Klaviyo's ultimate goal: Creating the first autonomous B2C CRM designed for the AI era. Marketing Agent aims to ease pressure on lean marketing teams by automating campaign planning and execution. It can generate a strategy from a single URL, produce on-brand content and launch campaigns in minutes,"
""We're not just building the box, like a CRM with workflows, automation, and data. We're also filling the box, creating content specific to your company with our Marketing Agent," Jamie Domenici, Klaviyo's CMO, told MarTech. "We showed an example today where someone could type in their URL and we'll generate 10 articles - blog posts, thought leadership pieces, emails. We'll write the blog, build the email, personalize it.""
Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM, positioning the agents as foundational to an autonomous AI-era CRM. Marketing Agent automates campaign planning and execution, generates strategies from a single URL, creates on-brand content, and can launch campaigns in minutes with marketer-set guardrails and approvals. The platform broadens model inputs by pulling from brand websites, competitor sites, and historical content, and applies brand guidelines, bias checks, and toxicity filters to keep outputs on-brand. Customer Agent provides 24/7 AI-driven consumer support across chat, SMS, email and soon WhatsApp. The agents unify data, marketing, service and analytics.
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