Africa's social commerce market is on a promising growth trajectory, expected to expand from USD 3.51 billion in 2024 to about USD 9.43 billion by 2030. This accelerated growth is largely attributed to the increasing adoption of mobile internet and fintech innovations. The continent's youthful, tech-savvy demographic, along with rising smartphone use, has prompted businesses to leverage social media platforms like Facebook Marketplace and Instagram Shopping for consumer engagement. Moreover, fintech solutions enhance transaction accessibility and security, fostering a more inclusive e-commerce landscape across Africa.
Africa's social commerce market is projected to rise from USD 3.51 billion in 2024 to approximately USD 9.43 billion by 2030, boosted by mobile internet and fintech innovations.
Social media platforms like Facebook Marketplace and Instagram Shopping are increasingly used by businesses to engage consumers, reflecting the young and tech-savvy African populace.
Collection
[
|
...
]