"To improve clarity across Campaign Manager, we're updating the naming of entities within the campaign hierarchy. This hierarchy, also known as the ad campaign structure, defines how campaigns are organized and managed."
"These updates align with industry-standard naming used in other ad management platforms, making it easier for new advertisers to get started. This also simplifies workflows and navigation, helping you manage campaigns more intuitively and enabling new features to perform at their full potential."
Campaign Manager will update the naming of entities within the campaign hierarchy to improve clarity. The campaign hierarchy, also called the ad campaign structure, defines how campaigns are organized and managed. Naming updates will align terminology with industry-standard naming used in other ad management platforms. Standardized names will make it easier for new advertisers to get started. The changes will simplify workflows and navigation across Campaign Manager. Improved naming will help users manage campaigns more intuitively. Alignment with industry standards will enable new features to perform at their full potential.
Read at Social Media Today
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