"ShopMy's rise highlights how innovative tools and subscriptions can transform influencer marketing, allowing brands to track campaign performance effectively and engage closely with creators."
"The staggering 650% revenue growth and 244% increase in brand applications underscore ShopMy's massive appeal and potential in the competitive landscape of influencer monetization."
ShopMy, a startup in the affiliate marketing sphere, aims to become a primary platform for influencer monetization. After raising $77.5 million in Series B funding, its revenues surged by 650% in 2024, despite only generating $4 million in 2023. The company has successfully pivoted from shoppable links to offering subscription-based tools for brands, enhancing their ability to track influencer campaigns. With approximately 600 brands subscribing, including major names like Lululemon and Nike, ShopMy is scaling rapidly and carving out a significant niche amidst competition like LTK.
Read at Modern Retail
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