""McDonald's has become corporate enemy number one after its hideous AI holiday commercial went viral across numerous social media platforms for all the wrong reasons. TBWA and The Sweetshop - the agency and production company behind the turd of an ad - have since tried to scrub it from the net, along with a bizarrely defensive statement by Sweetshop CEO, which is now unavailable.""
""The commercial was produced for McDonald's Netherlands, but we have decided to remove our AI-generated Christmas advert," the statement read. "It was intended to reflect the stressful moments that can occur during the holidays in the Netherlands, but we recognize that for many of our guests, the season is 'the most wonderful time of the year.'" "We respect that and remain committed to creating experiences that offer Good Times and Good Food for everyone," it continued."
"The company was also extremely insistent that the incident be blamed on its Netherlands branch. "It is important for accuracy that any references to the brand in your story and headline be to 'McDonald's Netherlands,'" it demanded. Without further comment from either McDonald's Netherlands or its parent company, McDonald's proper, it's tough to say what exactly is going on behind the scenes, though it's easy to speculate."
An AI-generated McDonald's holiday commercial went viral for negative reasons, prompting TBWA and The Sweetshop to remove the advert and attempt to erase related material. The Sweetshop claimed extensive in-house AI work, describing weeks of intense effort by its specialists. McDonald's Netherlands stated the advert was intended to reflect holiday stress but acknowledged many guests find the season joyful and removed the spot. The company emphasized commitment to "Good Times and Good Food" and demanded attribution to McDonald's Netherlands. No further comment was provided, and questions remain about corporate responsibility and AI oversight in the production.
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