"Roblox just made a big hire it hopes can unlock its next stage of growth. The online entertainment and gaming platform exclusively told CMO Insider it had appointed John Ciancutti as its first-ever chief growth officer. Ciancutti is responsible for Roblox's discovery team, which works on its TikTok-like algorithm that recommends games and experiences to users most likely to play them."
"Ciancutti is also charged with leading the company's international growth, including its expansion in China. He joins Roblox at a crucial moment. The company recently lowered its 2026 revenue growth forecast as it prioritizes safety improvements, such as age-based accounts and mandatory age-verification checks. These are designed to limit adult interactions with children on the platform."
"Roblox is branching out into new areas powered by AI, betting that the technology can attract a new wave of developers to its platform. Last month, it unveiled Roblox Reality, a new initiative designed to help creators build photorealistic games a shift from the blocky, cartoon-style worlds that have long defined Roblox. The company has set a long-term goal of reaching 1 billion users and capturing 10% of the global gaming content market."
"Ciancutti brings a wealth of experience in building consumer products. He most recently worked at Amazon, where he led product and engineering for Amazon Music. Prior to that, he founded the personalized audio news service 60dB, which was acquired by Google in 2017."
Roblox appointed John Ciancutti as its first chief growth officer. He leads the discovery team that powers the algorithm recommending games and experiences to users likely to play them. He also leads international growth, including expansion in China. The appointment comes as Roblox lowered its 2026 revenue growth forecast while prioritizing safety improvements such as age-based accounts and mandatory age-verification checks to limit adult interactions with children. Daily active users declined to 132 million in the first quarter from 144 million in the prior quarter and 152 million earlier in 2025. Revenue rose 39% to $1.4 billion. Roblox is investing in AI initiatives like Roblox Reality to help creators build photorealistic games and aims for 1 billion users and 10% of global gaming content market.
#roblox #growth-strategy #user-discovery-algorithms #safety-and-age-verification #ai-for-game-creation
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]