"Zeta is best-known as a platform that helps big companies organize their customer data and find new customers using its own dataset and adtech tools. Now, it's looking to double down on helping brands improve their customer loyalty. On Tuesday, Zeta told Business Insider exclusively that it had entered an agreement to acquire martech company Marigold's enterprise software business for $325 million. The assets include Marigold's Loyalty brand, the email platforms Cheetah Digital and Sailthru, and the marketing automation platform Selligent."
"Marigold will continue to operate its business focused on small and midsize companies, which includes its Campaign Monitor, Emma, and Vuture products. Zeta said the move would expand its customer base of Fortune 500 brands. Marigold serves more than 100 large brands and will help meaningfully expand Zeta's footprint in Europe, the Middle East, and Africa, Zeta CEO David Steinberg told Business Insider in an interview. Zeta has 567 "global enterprise clients," Steinberg said."
Zeta Global is acquiring Marigold's enterprise software business for $325 million, including Marigold's Loyalty brand, the email platforms Cheetah Digital and Sailthru, and the marketing automation platform Selligent. Marigold will retain its small- and midsize-business products Campaign Monitor, Emma, and Vuture. The acquisition will expand Zeta's enterprise customer base, adding more than 100 large brands and broadening Zeta's footprint across Europe, the Middle East, and Africa. Zeta currently serves 567 global enterprise clients. The adtech and martech sectors have seen renewed large-deal activity, with deals over $100 million rising 8% in the first half of the year.
Read at Business Insider
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