"Samsung's Spatial Signage tries to make that volumetric effect practical. The first global product is an 85-inch 4K portrait display that uses a patented 3D Plate behind the LCD to create depth you perceive behind the glass, without glasses or headsets. It is still wall-mounted, but it behaves more like a window where products and scenes sit in real space instead of just flickering on a surface."
"Picture a flagship store or museum lobby where a life-size figure or product appears to stand just behind the glass, rotating to show front, back, and side views. The 9:16 portrait format and 4K resolution let brands run 360-degree spins or full-height characters that feel more like installations than ads. Samsung's Quantum Processor handles upscaling, color mapping, and HDR tweaks so older assets stay sharp, and an anti-glare panel keeps the illusion working under bright retail lighting."
Samsung's Spatial Signage produces practical volumetric 3D effects with an 85-inch 4K portrait display using a patented 3D Plate behind the LCD to create perceived depth without glasses or headsets. The display functions like a window, placing products and scenes in apparent real space rather than on a flat surface. The 9:16 portrait format and 4K resolution enable 360-degree product spins and full-height characters. A Quantum Processor upscales content, maps color, and adjusts HDR while an anti-glare panel preserves the illusion under bright retail lighting. The 85-inch unit is thin and wall-mountable with a Slim Fit Wall Mount, smaller 32-inch and 55-inch models are planned, and AI Studio in the VXT cloud platform can convert static images into signage-ready video, adjusting shadows, margins, and backgrounds.
Read at Yanko Design - Modern Industrial Design News
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