Lis Anderson discusses the complexity of SEO, emphasizing the uncertainty surrounding Google’s algorithm updates. With SEO practices in constant evolution, particularly in the wake of significant changes to enhance content quality, many agencies, including her own, have witnessed drastic fluctuations in web traffic. She highlights a substantial drop in HubSpot's traffic as a critical example of how these changes can affect even major websites. The focus of recent updates has been on rewarding high-quality, helpful content, as opposed to content created solely for ranking purposes.
In an unpredictable SEO landscape, true insight is scarce. Despite guidance from Google, many in the industry suspect the complete picture remains elusive.
The last two years have been turbulent for SEO, largely due to ongoing updates aimed at enhancing search quality, particularly those prioritizing helpful content.
The substantial decline in traffic for major sites like HubSpot underscores the impact of recent algorithm changes, revealing how volatile the SEO environment has become.
The helpful content updates were designed to prioritize quality information over SEO-chasing content, reflecting a significant shift in Google’s approach to search.
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