The introduction of Lens Studio's iOS app and web tool empowers users to create their own Snapchat Lenses effortlessly. Users can generate AI effects, utilize their Bitmoji, and design unique features without any coding requirements. This democratization of lens creation has proven beneficial, as Snap has witnessed significant engagement increases from user-generated content. With over 400,000 developers now utilizing Lens Studio for various creative endeavors, Snap's strategy fosters an expansive community of creators, enriching the Snapchat ecosystem.
We're excited to introduce the Lens Studio iOS app and web tool. These are experimental new tools that make it easier than ever to create, publish, and play with Snapchat Lenses made by you.
Make your own Snapchat Lenses from your phone and in minutes. No code. No installs. Create AI effects, add your Bitmoji, design natural makeup looks, and more.
Snap has seen big success with user-generated Lenses, with these outside contributions often leading to new engagement trends in the app.
Enabling anyone to create their own AR experience has expanded its opportunity, and more than 400,000 professional developers and teams now use Lens Studio for their creative visions.
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