Tequila Don Julio has partnered with New York City's Mercer Labs Museum of Art and Technology to showcase 'Por Amor: An Immersive Tasting Experience.' This unique event educates visitors about the Blue Weber agave harvesting process and honors the legacy of founder Don Julio González. Attendees will experience interactive installations that engage the senses, alongside crafting their own cocktails. By blending technology with cultural richness, this event aims to deepen connections to Mexico and elevate the celebration of tequila.
As guests enter the four-day only installation, they will be met with the sounds, flavors and rhythms of Mexico, which will be personified through interactive rooms.
This experience honors his unwavering spirit of innovation-a place where tradition and imagination converge, inviting visitors to immerse themselves in the essence of Tequila Don Julio.
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