The article discusses how agencies are adapting to uncertain economic conditions by minimizing full-time staff and utilizing freelancers for flexibility and cost-effectiveness. Chris Mele, managing partner at a design studio, describes his agency's approach as adaptable, akin to a classic band that hires various session musicians for recordings. This method allows tailored services to meet specific client needs. The pandemic has further influenced agency operations, prompting a reevaluation of traditional workforce models and strategies. Ultimately, agencies are embracing flexibility to thrive amidst challenging times.
When we started this iteration of the company, our intention was, let's do this and figure out how to flex and only flex.
For some reason, in our corner of the world, it wasn't quite as prevalent. I do think that people just kind of burnt out a little bit.
The setup is more about flexibility at a time when maximum optionality is needed, allowing agencies to customize their services according to client needs.
The pandemic helped shake the box of agency work, providing insight into new models and working arrangements.
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