The article emphasizes the importance of growing an opted-in database for marketing performance and future-proofing growth amidst evolving privacy regulations. It highlights strategies for effectively managing consent data and engaging customers through various touchpoints. In an upcoming webinar, Arshdeep Sood will explore practical methods for scaling opt-ins, including activating customer-360 profiles, omni-channel consent capture, and leveraging first-party data identifiers. The goal is to ensure consent isn’t a bottleneck, enabling businesses to thrive in a more privacy-conscious landscape.
Growing your opted-in database is essential for shaping marketing performance and future-proofing growth as privacy reshapes the industry.
The ability to orchestrate consent across your martech stack will ultimately determine the growth speed of your audience and business.
In this webinar, we will share strategies for scaling opt-ins through customer-360 profiles and streamlined omni-channel consent capture.
Opt-in data assets are the cornerstone of effective marketing strategies and are crucial as the industry adapts to increasing privacy regulations.
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