Too many Copilots in the cockpit: Internal Microsoft audio shows it's trying to address confusion about its AI apps

"Microsoft has two different Copilot apps in mobile app stores. One consumer version built by Microsoft AI and another that's a rebranded Microsoft Office app called Copilot. They both open to a similar-looking chat experience, the employee said, and the average user likely wouldn't be able to tell that one has Word, Excel, and PowerPoint built into it. "The one way to make it less confusing is to have a billion users of each," Nadella said, drawing laughter from the crowd of employees."

"Customers have learned to do profile switching between personal Microsoft accounts, or MSA, and a separate work or school account, internally called an Entra ID, he said. "That said, I think you're right," Nadella said. "We do need to ensure that our marketing approach and our branding approach conveys this." Yusuf Mehdi, Microsoft's consumer chief marketing officer, said 100 million monthly active users already use the combination of the two Copilots."

Microsoft recognizes that customers are confused by its multiple products named Copilot and plans to reduce that confusion by making experiences coherent across apps. Employees raised concerns about two different Copilot apps in mobile stores — a consumer version built by Microsoft AI and a rebranded Microsoft Office app — that present similar chat interfaces and can obscure integrated Office features. Microsoft leaders emphasized daily usage, contextual cues like GitHub Copilot's clear scope, profile switching between personal MSAs and Entra ID accounts, and the need to adjust marketing and branding to convey distinct purposes. Microsoft reports 100 million monthly active users across both Copilots.

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